Mobile Banking Redesign Case Study
• Application Type: Financial/Mobile Native (iOS + Android) • Roles: UX/UI Design Lead, user research, UX/copywriting, strategy, +more • Goals: Launch a new version of the mobile app, combining an intuitive and visually pleasing experience that solves for various usability problems and business challenges to decrease confusion and calls to customer support, as well as increase user engagement and sense of trust, resulting in additional investments and new accounts. |
CheapOair Member Deals Feature Design Case Study
• Application Type: E-commerce/Mobile Native (iOS + Android) • Roles: Research, User Flow, Information Architecture, UX/UI Design • Goals: Quickly design new feature ("Member Deals") to provide exclusive discounts on flights, seats, bags, and other bonuses to increase ticket sales, increase signup rates, improve NPS, increase repeat purchases, and enhance brand position. |
Greenpoint Market Shopping App Design Case Study
• Application Type: E-Commerce/Mobile Native • Roles: User Flow, Information Architecture, Layout, UX/UI Design, Branding, Style Guide, Component Library, Illustration, UX/Copy Writing, User Research • Goals: Create branding, marketing assets and documentation, and design application for a new grocery delivery app |
RIOX Shopping Checkout Redesign (Wireframes) Case Study
• Application Type: E-Commerce/Mobile Native (iOS) • Roles: Research, User Flow, Information Architecture, UX/UI Design • Goals: Redesign mobile checkout process for users "on the go", reduce errors, enhance usability. |
• Client: UpperDeck, Trading Card & Collectibles Company
• Project: E-Commerce Website/UI/UX Redesign • Problems Solved: Previous website was cluttered, outdated, difficult to navigate, and had very minimal brand identity/cohesion. After updating the navigation, color palette, and user interface based on research and best practices in UI/UX design, the user experience is wholly different - simple, intuitive, and reflective of the UpperDeck brand through colors, iconography, and enhanced product images. • Roles: Web Design, UI/UX Design, Copywriting, Graphic Design, Image Manipulation/Editing |
• Client: Coca-Cola
• Project: Branding and Packaging Design • Problem Solved: Design a sleek new look and packaging for prototype of new hybrid cola-energy drink that caters to the target demographic while maintaining the integrity of the existing brand. • Roles: Graphic Design, Branding, Packaging Design |