*Case Studies were selected and composed based on available documentation, assets, and permissibility with reference to non-disclosure agreements and/or other restrictions. Some case studies may require a password or additional permissions to view.
Mobile Banking Redesign Case Study
• Application Type: Financial/Mobile Native (iOS + Android) • Roles: UX/UI Design Lead, user research, UX/copywriting, strategy, +more • Goals: Launch a new version of the mobile app, combining an intuitive and visually pleasing experience that solves for various usability problems and business challenges to decrease confusion and calls to customer support, as well as increase user engagement and sense of trust, resulting in additional investments and new accounts. |
CheapOair Member Deals Feature Design Case Study
• Application Type: E-commerce/Mobile Native (iOS + Android) • Roles: Research, User Flow, Information Architecture, UX/UI Design • Goals: Quickly design new feature ("Member Deals") to provide exclusive discounts on flights, seats, bags, and other bonuses to increase ticket sales, increase signup rates, improve NPS, increase repeat purchases, and enhance brand position. |
Greenpoint Market Shopping App Design Case Study
• Application Type: E-Commerce/Mobile Native • Roles: User Flow, Information Architecture, Layout, UX/UI Design, Branding, Style Guide, Component Library, Illustration, UX/Copy Writing, User Research • Goals: Create branding, marketing assets and documentation, and design application for a new grocery delivery app |
RIOX Shopping Checkout Redesign (Wireframes) Case Study
• Application Type: E-Commerce/Mobile Native (iOS) • Roles: Research, User Flow, Information Architecture, UX/UI Design • Goals: Redesign mobile checkout process for users "on the go", reduce errors, enhance usability. |
Rhabit Analytics Case Study
• Application Type: Analytics & Learning/Responsive Web
• Roles: "Design team of one"; Research, UX/UI Design, Branding/Style Guide, I/A, Layout, and Illustration.
• Goals: Create a more inviting user interface that rotates with seasons (quarterly) and allows employees to track their growth at work, provide feedback to coworkers, and engage with learning content to enhance their abilities with ease, understanding, and an ongoing desire to engage.
• Application Type: Analytics & Learning/Responsive Web
• Roles: "Design team of one"; Research, UX/UI Design, Branding/Style Guide, I/A, Layout, and Illustration.
• Goals: Create a more inviting user interface that rotates with seasons (quarterly) and allows employees to track their growth at work, provide feedback to coworkers, and engage with learning content to enhance their abilities with ease, understanding, and an ongoing desire to engage.
SHORT CASES
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• Client: Crypto Company
• Overview: (Redacted for anonymity)’s crypto app handles end-to-end borderless financial services and lending through blockchain technology as a transparent DeFi platform that combats financial exclusion for populations that may encounter restricted access to currency, credit, and investment opportunities.
• Application Type: Responsive Web & Mobile Native, Financial Services
• Roles: Research, User Flow, Information Architecture, Layout, UX + UI Design, Branding, Style Guide, Component Library, UX/Content/Copy Writing
• Goals: Create an intuitive and easy user-centered experience to enable frictionless onboarding, buying, and selling of digital assets while providing a modest yield; Boost conversion rates over the previous MVP while promoting investment services and a higher APR.
• Discovery & Research Methods: Mapping flows thoroughly, conducting interviews, research, and competitor SWOT analyses, outline pain points and prioritize efforts
• Pain Points: Unclear KYC process, limited conversion options and currencies, document upload difficulties, terminology confusion, inconsistent visual design
• Actions: Created user journeys, eliminated duplicate or confusing processes, provided context and information in plain language, added notifications with CTAs and restructured navigation for additional ease and guidance
• Outcomes: Streamlined app, launched 3 features 1 month ahead of schedule, won (redacted for anonymity) award,
Increased conversions by 30%, 3 new institutions onboarded, 1 Million user loans funded, 2 million new transactions
• Overview: (Redacted for anonymity)’s crypto app handles end-to-end borderless financial services and lending through blockchain technology as a transparent DeFi platform that combats financial exclusion for populations that may encounter restricted access to currency, credit, and investment opportunities.
• Application Type: Responsive Web & Mobile Native, Financial Services
• Roles: Research, User Flow, Information Architecture, Layout, UX + UI Design, Branding, Style Guide, Component Library, UX/Content/Copy Writing
• Goals: Create an intuitive and easy user-centered experience to enable frictionless onboarding, buying, and selling of digital assets while providing a modest yield; Boost conversion rates over the previous MVP while promoting investment services and a higher APR.
• Discovery & Research Methods: Mapping flows thoroughly, conducting interviews, research, and competitor SWOT analyses, outline pain points and prioritize efforts
• Pain Points: Unclear KYC process, limited conversion options and currencies, document upload difficulties, terminology confusion, inconsistent visual design
• Actions: Created user journeys, eliminated duplicate or confusing processes, provided context and information in plain language, added notifications with CTAs and restructured navigation for additional ease and guidance
• Outcomes: Streamlined app, launched 3 features 1 month ahead of schedule, won (redacted for anonymity) award,
Increased conversions by 30%, 3 new institutions onboarded, 1 Million user loans funded, 2 million new transactions
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• Client: UpperDeck, Trading Card & Collectibles Company
• Project: E-Commerce Website/UI/UX Redesign • Problems Solved: Previous website was cluttered, outdated, difficult to navigate, and had very minimal brand identity/cohesion. After updating the navigation, color palette, and user interface based on research and best practices in UI/UX design, the user experience is wholly different - simple, intuitive, and reflective of the UpperDeck brand through colors, iconography, and enhanced product images. • Roles: Web Design, UI/UX Design, Copywriting, Graphic Design, Image Manipulation/Editing |
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• Client: Coca-Cola
• Project: Branding and Packaging Design • Problem Solved: Design a sleek new look and packaging for prototype of new hybrid cola-energy drink that caters to the target demographic while maintaining the integrity of the existing brand. • Roles: Graphic Design, Branding, Packaging Design |