1. The Core of the Brief After our initial consultation and agreeing to work together, I’ll send you a brief that will help me understand your brand identity. The more information we share,the better I can communicate through the initial design concepts.
Describe your project. Outline vital details about your company, such as what you do and what youhope to accomplish. This includes the origin of your brand and name, key words, identifiers, similar companies,and your overall vision. In this phase, it’s advantageous to have all the important stakeholders contribute to the brief, to have accurate and agreed-upon information to avoid miscommunications and ensure we approach the right solutions in our collaboration.
2. Deliverables After reviewing the brief, we’ll discuss your chosen deliverables. These include logo design, style guides, marketing materials, websites, graphics, and other offerings. File formats these will be delivered in upon completion include .AI, .SVG, .PNG, .PDF, and .JPG (if needed). If you need another format, just let me know. We’ll also review the proposed timeline and set milestones for the project.
3. Retainer and Agreement Once the brief and deliverables are agreed upon and there is an understanding about how much work is to be undertaken, we’ll set a price point. 50% is due up-front, and the remainder can be broken up between milestones or all deliverables are finished. The final payment must be made and cleared before files are released.
4. Reviewing Deliverables and Milestones Each deliverable or set of deliverables for your project will be reviewed before moving forward to make any necessary changes or adjustments so that subsequent parts of the project are in-line with your expectations. These include base concepts, styles, etc.
5. Feedback Together, we’ll discuss the ideas presented and decide which direction to proceed in, torefine existing solutions or look for new ones. The number of iterations varies, as I don’t like to limit the collective creative process and strive to meet your goals. Additional feedback can be sought, should you choose, from a community of other experts in my network. This is a service you will not get with other designers or agencies; third-party opinions can make huge contributions.
6. Final Product When the right solutions are found, the final payment has been submitted, and all the design materials have been delivered and accepted, we can both celebrate a job well-done!