CheapOair Member Deals Feature | Mobile Application
Problems Solved:
• Quickly (within days) create a new feature as part of mobile application.
• Create CTAs to utilize feature available at any/every stage of booking process.
• Unobtrusively integrated new feature into application in multiple ways without interrupting familiar task and navigational flow while maintaining the look and feel of the current existing brand assets and design library for expedited implementation and development.
Goals per the Client Brief:
• Increase ticket sales.
• Increase sign-up rates.
• Improve NPS.
• Increase repeat purchases.
• Enhance brand position.
Roles: Research, User Flow, Information Architecture, UX/UI Design
• Quickly (within days) create a new feature as part of mobile application.
• Create CTAs to utilize feature available at any/every stage of booking process.
• Unobtrusively integrated new feature into application in multiple ways without interrupting familiar task and navigational flow while maintaining the look and feel of the current existing brand assets and design library for expedited implementation and development.
Goals per the Client Brief:
• Increase ticket sales.
• Increase sign-up rates.
• Improve NPS.
• Increase repeat purchases.
• Enhance brand position.
Roles: Research, User Flow, Information Architecture, UX/UI Design
Preliminary Research and Information:
CheapOair (Fareportal), a leader in the travel industry, requested the design of a new feature titled "Member Deals" to provide mobile application users with exclusive deals and discounts on flights, seats, bags, and other bonuses. This project had a quick turnaround timeline (days, not weeks) and was completed with limited user research provided. Due to the short project timeline, I elected for this feature and other changes to the application to be designed using the existing brand guidelines and UI components available (new ones were adjusted to match).
The Full Case:
This case includes SWOT analyses from competitors, and is quite long. Thus, it has been placed in presentation format, available here so you can avoid infinite scrolling on this site. This linked PDF document contains the project from A to Z, including the brief, research, personas, user flow mapping, wireframes, mockups, and analyses.
At A Glance:
A quick overview (a few screens) of the feature design in-app are available below.
Example of Mobile Screens, Including Member Deals Feature Components and CTAs