ABOUT AND CONTACT
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ABOUT /
Sarah Davies is an IBM-Certified Design Thinking Practitioner, Product Designer, and Creative Director based in New York. In her 14+ years as a professional designer, she has been fortunate enough to gain a tremendous amount of experience with a variety of clients and teams across different markets from small start-ups to large enterprises. Verticals of expertise include finance, e-commerce, and luxury products. These experiences and her extensive education have gifted her a deep understanding of human-centered design, research methods, behavioral psychology, and visual identity, using evidence-driven design approaches to develop intelligent solutions effective for each client's specific needs. Sarah is an advocate for Design Ops implementation and recently developed a Design Thinking Model to better address challenges faced by enterprise clients during digital transformation. Current (2021) projects include a complete redesign of a mobile application for a top-10 finance company, designing marketing materials for the U.S. Navy, and consulting on user experience for a health/science-focused e-commerce platform. TOP 3 VALUES / Empathy for users, curiosity, and clear communication. DIFFERENTIATORS / • Study and practice of psychology lends an empathic approach to understanding of a broad spectrum of human behavior, conducting research, and data analysis. • Knowledge of marketing and consumer behavior, combined with creative thinking, lead to novel solutions and an ability to detect areas of potential and improvement. • Extensive experience communicating with clients and stakeholders at all levels, as well as presenting and teaching on a large scale. 3 DESIGNERS THAT INSPIRE ME / Massimo Vignelli, David Armano, and Mike Kus. |
CAPABILITIES /
UI/UX Design Product Design Branding Identity Design Design Thinking Design Operations Art Direction Interaction Design Prototyping Information Architecture Visual/Graphic Design Packaging Design Ad Design Copywriting/UX Writing User Research Analytics OFT-USED TOOLS / Adobe Creative Suite Sketch Figma Balsamiq InVision Zeplin Axure RP |