*Case Studies were selected and composed based on available documentation, assets, and permissibility with reference to non-disclosure agreements and/or other restrictions.
Rhabit Analytics Case Study
• Application Type: Analytics & Learning/Responsive Web • Roles: "Design team of one"; Research, UX/UI Design, Branding/Style Guide, I/A, Layout, and Illustration. • Goal(s): Create a more inviting user interface that rotates with seasons (quarterly) and allows employees to track their growth at work, provide feedback to coworkers, and engage with learning content to enhance their abilities with ease, understanding, and an ongoing desire to engage. |
CheapOair Member Deals Feature Design Case Study
• Application Type: Ecommerce/Native Mobile (iOS + Android) • Roles: Research, User Flow, Information Architecture, UX/UI Design • Goal(s): Quickly design new feature ("Member Deals") to provide exclusive discounts on flights, seats, bags, and other bonuses to increase ticket sales, increase signup rates, improve NPS, increase repeat purchases, and enhance brand position. |
DataBloc Web and Branding Case Study
• Application Type: Responsive Web, Enterprise Software • Roles: User Flow, Information Architecture, Layout, UX/UI Design, Branding, Style Guide, Component Library, Illustration, UX/Copy Writing, Custom Signature Coding for BCT Social Platform • Goal(s): Create branding, marketing assets and documentation, and website for a new data security and sharing economy software platform based on blockchain for enterprise customers. |
RIOX Shopping Checkout Redesign (Wireframes) Case Study
• Application Type: Ecommerce/Native Mobile (iOS) • Roles: Research, User Flow, Information Architecture, UX/UI Design • Goal(s): Redesign mobile checkout process for users "on the go", reduce errors, enhance usability. |
SHORT CASES
Client: UpperDeck, Trading Card & Collectibles Company
Project: E-Commerce Website/UI/UX Redesign
Problem Solved: Previous website was cluttered, outdated, difficult to navigate, and had very minimal brand identity/cohesion. After updating the navigation, color palette, and user interface based on research and best practices in UI/UX design, the user experience is wholly different - simple, intuitive, and reflective of the UpperDeck brand through colors, iconography, and enhanced product images.
Role: Web Design, UI/UX Design, Copywriting, Graphic Design, Image Manipulation/Editing
Project: E-Commerce Website/UI/UX Redesign
Problem Solved: Previous website was cluttered, outdated, difficult to navigate, and had very minimal brand identity/cohesion. After updating the navigation, color palette, and user interface based on research and best practices in UI/UX design, the user experience is wholly different - simple, intuitive, and reflective of the UpperDeck brand through colors, iconography, and enhanced product images.
Role: Web Design, UI/UX Design, Copywriting, Graphic Design, Image Manipulation/Editing
Client: Coca-Cola
Project: Branding and Packaging Design
Problem Solved: Design a sleek new look and packaging for prototype of new hybrid cola-energy drink that caters to the
target demographic while maintaining the integrity of the existing brand.
Role: Graphic Design, Branding, Packaging Design
Project: Branding and Packaging Design
Problem Solved: Design a sleek new look and packaging for prototype of new hybrid cola-energy drink that caters to the
target demographic while maintaining the integrity of the existing brand.
Role: Graphic Design, Branding, Packaging Design
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Client: SPENT, Cashless Payments Company
Project: Application and Branding Design
Problem Solved: Design an intuitive and colorful user interface that allows for easy transactions between users, vendors, and various accounts.
Role: UX/UI Design, Branding, Graphics
Project: Application and Branding Design
Problem Solved: Design an intuitive and colorful user interface that allows for easy transactions between users, vendors, and various accounts.
Role: UX/UI Design, Branding, Graphics
Client: Myki, Software Security Startup
Project: Website/UI Design
Problem Solved: Redesign existing dark, outdated website to reflect the clean, tech-forward, contemporary interface of the application. Updated copy to reflect purpose of the product and enhanced user experience through condensed, straightforward navigation.
Role: Graphic Design, Web Design, UI/UX Design, Copywriting
Project: Website/UI Design
Problem Solved: Redesign existing dark, outdated website to reflect the clean, tech-forward, contemporary interface of the application. Updated copy to reflect purpose of the product and enhanced user experience through condensed, straightforward navigation.
Role: Graphic Design, Web Design, UI/UX Design, Copywriting