The Hunger Games is one of the highest grossing movies franchises ever.
To promote the DVD release of the movie, a scavenger hunt for a password was created. Over the course of a week, fans of the movie were prompted to find the letters of the passcode online and over the radio, and input that code at activations in Toronto, Calgary, and Vancouver. Each event included a branded vending machine that dispensed a DVD copy of the movie once you tweeted the passcode from your personal Twitter account. The campaign garnered 2.6MM impressions and a successful rate of 40k+ engagements.
Contributions: Graphic Design, UI Design, Team Peeta